Korean auto major, Hyundai, announced that sales of its next generation hatchback i10 have overtaken the sales of its best-selling Santro car. Average monthly sales of i10 reached 12,000 units compared to 7,000 average monthly units sold of Santro. The company expects to sell 85,000 units of Santro and 1.4 lakh units of i10.
Despite being priced higher than Santro, the growing popularity of i10 can be attributed to its contemporary styling, competitive pricing and superior technology. Arvind Saxena, senior VP at Hyundai Motor India said, “We follow a mutli-model strategy and look at consolidated sales of Santro and i10. Sales of the Santro and i10 together contribute a sizeable chunk of the compact car segment and it adds to a larger customer base.”
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